Tapestry Segmentation

Tapestry Segmentation is an ESRI tool that classifies neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms. Each Tapestry Segment is defined by common traits. Tapestry Segmentation is a core component of ALEX Labs’ Real Estate Community DNA™.



Rural Bypasses


Prefer outdoors, gardening, hunting, fishing
More satellite dishes than internet access
Only 9% with at least Bachelor’s degree
Religion, faith, traditional values
Rely on TV to stay informed


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