Tapestry Segmentation

Tapestry Segmentation is an ESRI tool that classifies neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms. Each Tapestry Segment is defined by common traits. Tapestry Segmentation is a core component of ALEX Labs’ Real Estate Community DNA™.



Traditional Living


Married couples are dominant household
Primarily single-family homes
Cost-conscious, name brand consumers
Connected and comfortable with internet
TV is most trusted media source


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